Achieving a Single Customer View with an SOA

Businesses have been fighting the battle of poorly integrated customer data for decades. Most are aware that the lack of integrated data about their customers can impact customer satisfaction, loyalty, and retention, and ultimately the bottomline. This executive paper takes a closer look at the impacts of dispersed customer information and the potential benefits of implementing a service-oriented architecture (SOA) and building composite applications to gain a single customer view. Through the integration of siloed disparate systems, streamlined business processes, and an alignment of IT with business processes, companies can achieve complete visibility of customer information across the organization.