No-code/low-code: Why you should be paying attention

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Editors Note: DBizInstitute is excited to share this article, written by Dr. Setrag Khoshafian, with our community and in advance of his new book release. Keep an eye on our website as we share additional articles in the coming months written by Setrag, as well as a pending Meet the Author webcast to discuss his new book 'How to Alleviate Digital Transformation Debt' expected to air Fall 2021. Be sure to Pre-register for the webcast! This article was originally published on on February 14, 2021. 

We’ve all been hearing the hype lately about low-code and no-code platforms. The promise that comes with using a no-code platform is that they’ll make software development just as simple and effortless as using Word or PowerPoint so that the average business user can move projects forward without the extra funds, time, and money spent on an engineering team. Unlike no-code platforms, low-code platforms still require coding skills but promise to accelerate software development by letting developers work with pre-written code components.

According to Gartner, 65% of application development will be low code by 2024.

I was involved in an early comparative productivity benchmark test between traditional development (using Java) and a model-driven low-code/no-code development project back in 2017. The results were impressive: 5X to 7X productivity improvement with low-code/no-code development. A survey by No-Code Census in 2020 showed a 4.6X productivity gain over traditional programming.

Low-code/no-code: A fragmented market

The low-code/no-code landscape is complex, with numerous solutions, platforms, and submarkets. For example, there are submarkets targeting large enterprises, medium-sized businesses, and small businesses. Enterprise low-code/no-code platforms provide high scalability, performance, security, and integration with enterprise applications. They tend to be more expensive. Here's Gartner's Magic Quadrant for enterprise low-code platforms:

Gartner defines a low-code application platform (LCAP) as "an application platform that supports rapid application development, one-step deployment, execution and management using declarative, high-level programming abstractions, such as model-driven and metadata-based programming languages."

G2 offers a similar landscape overview for small-sized businesses. There is not much of an intersection between the small-business and the enterprise low-code platforms. Some of the small-business platform vendors will not be known or recognized in enterprises. Similarly, small and midsized businesses usually do not tend to purchase the enterprise platforms - primarily due to their pricing and complexity.

Not surprisingly, many low-code platforms are business process management platforms. BPM has long supported model-driven development (MDD) - where you first diagram how software should work before building it. This diagramming is similar to the BPM process-map approach, where, to specify a business process, you drag and drop shapes representing subprocesses into the correct order. (The most popular process mapping standard supported by most BPM platforms is BPMN.) So process-centric low-code solutions are quite popular. Examples of BPM low-code/no-code platforms include AppianPega, and Outsystems. (Disclosure: I previously worked as VP of BPM technology at Pega.)

But there are other paradigms under the low-code/no-code umbrella:

Web site low-code/no-code platforms: Enterprises of all sizes can leverage these platforms. The leading contenders are WordPressWixSquarespace, and WebFlow.

Database management low-code/no-code platforms: On the high end (enterprise), you have platforms such as Mendix. On the lower end, you have Airtable. There are also NoSQL database low-code/no-code platforms such as KgBase for knowledge graphs.

Automated integration low-code/no-code platforms: There are several exciting and emerging platforms in this domain: ZapierParabola, and Integromat are in this category. You can develop powerful and complex integration flows relatively quickly through these tools. Here is an example of a Parabola workflow that pulls from an API, does some data manipulations, and then sends it to another API. The automated workflow can be run on-demand, scheduled, or invoked via a webhook.

Mobile application development: Most low-code/no-code platforms, such as Bubble, provide responsive UI capabilities for mobile applications. Others offer native support for the leading mobile operations systems (iOS and Android). Thunkable is perhaps the ultimate example for low-code/no-code mobile application development.

Many of these platforms provide rich collections of plug-ins and templates for certain types of applications.

Other categories of low-code/no-code platforms target specific application areas or niches:

  • E-commerce and online stores: A leading example in this category is Shopify.
  • Work management: A good example in this category is
  • ERP applications: An interesting example here - also listed in Gartner’s MQ - is Zoho. Another significant and impactful platform for ERP and CRM is Salesforce.
  • Blockchain and IoT: Atra is an example in this category - for blockchain.
  • Artificial intelligence: A fascinating area for low-code/no-code is AI, and we are now starting to see the emergence of tools in this area. An example here is C3 AI Ex Machina.

Low-code/no-code challenges

Low-code/no-code platforms have many benefits, but they also present some challenges and involve a learning curve. Many best practices are just emerging and are relatively immature. This is a critical liability. With traditional programming, there is an enormous body of experience, robust communities, and documented best practices. In many ways, low-code/no-code is at its infancy - even though MDD has been around for a long time: especially with BPM platforms.

Here are some of the more critical challenges for low-code/no-code:

1. It involves a culture change: Low-code/no-code requires a change in an organization’s culture, whether that organization be an enterprises or a startup. Changing the culture to obliterate silos is not easy. It requires executive vision and endorsement. It also requires the allocation of budget and empowerment to a low-code/no-code digital transformation competency center.

2. It takes time and effort to learn the platforms: Low-code/no-code increases speed and productivity. But it is not easy. The tools and platforms are not trivial, and developing a level of expertise takes time. This is one of the most misunderstood aspects of low-code/no-code. Complex programming constructs such as nested loops are not that easy on any platform.

3. You may need multiple platforms: Some platforms are more complete than others. Unqork and Bubble, for example, are designed to be used across any use case and so offer many options for integration with enterprise systems. However, they can benefit greatly from other components that specialize in specific areas; for instance, Bubble together with, say, Parabola or the Zapier plugin for automated integration. The data manipulation and integration capabilities in Parabola or Zapier are easier to work with than the native ones in Bubble. There are other plugins or technology components that complement low code/no code platforms with additional technologies: Check out, for instance, the technology partnerships for Unqork or the comprehensive list of plugins for Bubble.

4. Resources and community support are scarce: Many low-code/no-code platforms are relatively immature. There are millions of developers - sometimes tens of millions - for conventional programming languages. Many online and on-site courses and books and materials are readily available for languages such as Java or C#. There are multiple communities and resources for outsourcing. It is an entirely different scenario for low-code/no-code - especially for the more recent platforms.

5. Pricing can be confusing: Enterprise low-code/no-code platforms tend to be unnecessarily expensive. The mid- and small-market platforms are less costly but are typically less scalable. The involvement of multiple platforms for an end-to-end solution complicates pricing issues more.

Those are just some of the key challenges. They make it clear that low-code/no-code is no panacea. However, it remains a formidable trend for developing innovative solutions both for incumbent enterprises and startups.

We should expect to hear about more challenges from this space as it continues to mature. And there will be failed projects. But the advantages - especially in accelerating speed of development and productivity - will win the day.

Are you ready?


Earl Sires
posted 2 years 27 weeks ago

Low-code/no-code broader than I thought

Fascinating thoughts! I didn't conceive of platforms like Zapier and WordPress as low-code/no-code solutions, but you are absolutely correct that they are. It's interesting how quickly many code-based functions are moving to lower/no-code versions, almost like Windows developed after DOS. The company I work for, Rapid Insight, is a low-code solution for data prep and predictive modeling, so I've always thought of low-code/no-code in that respect, but as you describe, it's a much broader phenomenon. The 5 no-code/low-code challenges you highlight are absolutely on-point. We do our best to address these challenges, particularly numbers 2 and 4, by offering an expert, on-call analyst support team. Predictive modeling and data preparation can be intimidating, so we do our best to offer help and guidance on a technical and conceptual level. Thanks for writing this post!

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