Beyond SOA - Digital Business Networks

Join us to understand how using BPM within a Digital Business Network (DBN) can drive innovation and create a competitive advantage. Forrester describes 'Digital Business Networks' as collaborative value chains, comprised of companies focused on creating timely, customer-oriented and process-centric innovations. By breaking down siloed monolithic enterprises, DBN uses a services oriented approach to accommodate change without compromising security.

How can the concept of a DBN help BPM Suites evolve, and how can BPM help evolve the DBN?

Join us to understand how using BPM within a Digital Business Network (DBN) can drive innovation and create a competitive advantage. Forrester describes 'Digital Business Networks' as collaborative value chains, comprised of companies focused on creating timely, customer-oriented and process-centric innovations. By breaking down siloed monolithic enterprises, DBN uses a services oriented approach to accommodate change without compromising security.

How can the concept of a DBN help BPM Suites evolve, and how can BPM help evolve the DBN? Traditional BPM focuses on process improvement within the enterprise and is based on a two phase approach, design and execution. For BPM to be effective in a DBN environment, BPM is challenged to:

• Unify the design and execution environments 

• Adjust to new criteria for security and specialization

• Enable changes at an unprecedented rate

• Promote a shared metamodel of policy and processes

• Converge human-centric and decision-intensive processes

Learn how some companies are exploring the benefits of a DBN and how BPM is supporting them.

Featured Speakers

Bobby Cameron, Forrester Research VP and Principal

At Forrester, Bobby Cameron conducts research and consults with CIOs on topics like best practices for IT organization, governance, metrics, strategy, and spending, as well as IT value creation and IT/business alignment. Prior to this role, he led Forrester research on IT services and enterprise-wide applications such as ERP, supply chain and customer management. Before joining Forrester, Bobby was a director of product management at Dun and Bradstreet Software and also was an associate director at Dataquest. He holds an A.B. in economics from Harvard University and a M.S. in economics from the University of Tennessee.

Russell Keziere, Senior Director of BPM Marketing at Pegasystems

Russell Keziere has been active in the process management software field for 18 years as an analyst, journalist, and primarily in software development, deployment, project management, and marketing.

Prior to joining Pegasystems, Russell served as a senior industry consultant for JDA Software in Scottsdale, AZ, and he has spent many years in service to the retail and CPG supply chain community in the areas of revenue management and merchandising. At JDA Software he led engagements at companies such as The Home Depot, Target, Canadian Tire, and others. Prior to joining the software industry, Russell Keziere was a noted Canadian art critic, publisher, and a CBC broadcaster.

Special Offer

Be one of the first ten people to register and attend this webinar and receive a signed copy of "Service Oriented Enterprises" by Dr. Setrag Khoshafian, VP of BPM Technology, Pegasystems Inc.