The Business Value of SOA and Composite Applications

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A discussion of the business value of SOA and composite applications is actually two discussions. First, what is the business value of composite applications?

A discussion of the business value of SOA and composite applications is actually two discussions. First, what is the business value of composite applications? More specifically, how do composite applications help you streamline business processes, reduce operational costs, increase customer service responsiveness and better support the creation and delivery of new products and services?

Second, what is the business value of SOA and how can SOA technology and techniques reduce the cost, time, effort and risk associated with building your composite applications?

Sun experts will provide you with a model for better understanding the business impact of SOA-based composite applications. This discussion will help you:

  • Size the business impact of composite applications
  • Avoid the pitfalls that have undermined many early attempts at this type of modeling
  • Calculate the impact of using SOA, instead of point-to- point links, to support composite application development

Ross Altman, CTO, SOA and Business Integration, Sun Microsystems

As CTO for SOA and Business Integration, Ross Altman focuses on the direction, development and communication of Sun's business integration technology vision and strategy.

Mr. Altman has expertise in the development of strategic approaches to transforming legacy and packaged applications into interactive systems. He also has published research regarding the ROI that can be realized from use of a systematic application integration architecture, a repeatable development methodology and best of breed development tools and networks.Jim McHugh, Vice President, Software Infrastructure Marketing, Sun Microsystems

As Vice President of Software Infrastructure Marketing, Jim McHugh is responsible for driving the strategic marketing functions, including business operations, portfolio management and marketing, business development and field enablement of Sun Microsystems' Software organization.

He has overall management responsibility for Sun's market-leading Identity Management, Business Integration and Application Platform groups.

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