Service-Orient or Be Doomed: Why Business will Care more about SOA than IT

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Business people have generally been unable to grasp the language of how to best use IT to meet changing requirements, and IT departments are divorced from understanding changing business requirements.

Business people have generally been unable to grasp the language of how to best use IT to meet changing requirements, and IT departments are divorced from understanding changing business requirements. Companies often think that business and technology are two different worlds, with different languages, priorities, and best practices; they couldn't be more wrong.

With the recent release of their new book, Service-Orient or Be Doomed: How Service Orientation will Change Your Business, and through conversational, occasionally irreverent, frequently humorous, and intelligent discussion Ronald Schmelzer, ZapThink senior analyst and founder, and Jason Bloomberg ZapThink senior analyst, detail how to organize a business and its processes using a new, service-oriented approach.

Ron Schmelzer, Analyst, ZapThink

Ronald Schmelzer, senior analyst and founder, is a well-known expert in the field of Service-Oriented Architecture (SOA), Web Services, and XML-based standards. Ron has been featured in and has written for periodicals, and has spoken at numerous industry conferences and in front of some of the largest businesses in the world. Ron Schmelzer was the lead author of XML And Web Services Unleashed (SAMS 2002) as well as co-author of Service-Orient or Be Doomed (Wiley 2006) with Jason Bloomberg, due to be released in 2006.

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Editorial DIrectors


Gregg V. Rock
Editor & Founder

Tom Dwyer
Editorial Director